Events: China Breakfast Briefings
At TONG, we run a series of monthly China Breakfast Briefings in London surrounding a particular industry or topic in Chinese retail that has caught our attention.
Past events have included Chinese shopping holidays, cultural sensitivities, and more.
Our June breakfast briefing about Chinese shopping holidays beyond Singles’ Day was featured on China retail and luxury newspaper Jing Daily, you can read more about it here. After a break in the summer, our September edition focused on upcoming trends in Chinese consumer behaviour including KOCs (Key Opinion Consumers), millennial spending power and the female economy. You can read the full scoop here and here.
We are proud to offer a boutique agency service and a smoother market entry process for brands. Our market expertise and our dedicated team of multilingual Chinese experts work help you navigate your brand’s journey and understand your brand’s potential in China.