About this Event

2019 marks a tipping point in global retail. For the first time, China will become the world’s largest consumer market, with total sales of $5.6 trillion. For all the talk of a slowdown, China’s focus on consumption as a key driver of economic expansion will see 7.5% growth in the retail sector this year, more than double that of the US as the country further cements its position as the most vibrant but competitive market in the world. The opportunities for foreign brands entering the Chinese market remain significant.

Navigating China's unique digital, cultural and logistical landscape poses a challenge for any brand wishing to engage a Chinese audience.

Since 2014, TONG has worked to help foreign brands to overcome these obstacles, scale up in the Chinese market and convert their audience into sales. In this interactive workshop, we'll reach beyond the headlines to share our experience in delivering winning market entry strategies.

This session will be tailored to specific needs of non-China focused agencies and service providers, highlighting practical steps brands can take to get started in this important market.

Topics to be covered include:

• Getting to know the Chinese consumer
• Introduction to Chinese social media: Weibo, WeChat and beyond
• Being seen in all the right places: Search and paid media
• The power of influencer marketing
• Practical approaches to selling through ecommerce

***

Tickets are available via our Eventbrite page here (earlybird sales last until 17th October)

For more information please reach out to info@tongdigital.com